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Hia! I'm eds, a senior product designer based in Cardiff, UK.

Hands-on design leader, with 20 years of product design experience in multi-platform solutions and native mobile apps. I'm driven by helping to define and untangle UX challenges: transforming complex or unstructured interactions into human-centered solutions.

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Samples of my work

From native apps to cross-platform solutions, I've led design in multidisciplinary teams building digital products and services for a variety of industries. Explore my portfolio to see selected samples of my work.

Explore my portfolio

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Space for play

My body of work includes a collection of recreational projects that embody the spirit of play and experimentation, allowing me to explore and expand ideas or scratch different creative itches.

Visit my playground

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